Design date: 2015
Aesthet is a sans serif type family of 4 weights. Based on the personal experience of rural living, Aesthet is a reflection to embrace simple, community and nature inspired lifestyle. The idea created during experimental exploration demonstrates the evolutionary transition between the handmade and conventional typeface. The challenge of retaining natural essence of the individual approach on one hand and producing a functional text based font on the other was the driving force behind the design process.
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